postcards for instep
Austin-based shoe boutique InStep sent out glossy postcards to existing customers to announce rewards, trunk shows, and sales. Part of the fun of working was InStep was the freedom to establish branding in typography, layout, and treatment (transparency, blocking style, etc.)—and the challenge of integrating that with wildly varying shoe brands.
This was built up from layered stock photos, but I did the transparency and design.
Spring campaign
Stock photo, my design
Summer campaign
My photos and design
what, where, & when
Web consultant, graphic designer, database support
InStep Austin (InStepAustin.com)
Austin, Texas
2005-2009
keywords
UX, content strategy, IA (information architecture), usability, SEO (search engine optimization), branding, copy writing, user-centered design, usability, B2C, WebTrends, AdMail, RetailPro, Adobe PhotoShop, Adobe InDesign, web analytics, advertising, research, medical illustration, print advertising.
