a working UX quotient
High-level diagram of an integrated analytics approach (redacted version below), designed to not only track overall UX, but reveal patterns in granular behavior. Following the style in which UX architects are referred to as XAs, I called this XQ (user eXperience Quotient). Ask me how I came to develop this experimental, ultimately useful analytics tool!
Alex combines a passion for user-centric web usability with a strong statistical skill set. She provides actionable insights on the how and why of customer behavior, which helps shape everything.
—David Fenigsohn, Marketing Manager, Classmates
what, where, & when
User Experience Manager
United Online (Classmates.com, MemoryLane.com)
Seattle, Washington
2008-2011
keywords
Social network, social media, SNA (social network analysis), IA (information architecture), UX, Scrum (Agile), UX strategy, content strategy, usability, SEO (search engine optimization), user-centered design, taxonomy, C2C, B2C, Visio, Omniture SiteCatalyst, Google Analytics, Yahoo Web Analytics, data warehouse, web analytics, Rally, Pajek, Microsoft Office (especially PowerPoint, Excel), presentations, road map, competitive research.
